Purpose of the Event

The purpose of this expert session is to provide students with a deeper understanding of branding beyond its visual identity. Through the insights of an industry expert, the session aims to help students appreciate how brand values, customer experience, communication strategy, and long-term consistency contribute to building a strong and memorable brand. This interaction is designed to bridge classroom learning with real-world marketing practices, enhance student perspective, and strengthen their strategic thinking in the field of branding and communication.