Objective

• To impart contextual Management theories and practical curriculum to develop students as visionary, problem solver and decision maker.

Duration

• Duration of BBA Course is of four years (Eight Semesters).

Eligibility

• Intermediate / 10+2 in any discipline. Candidates appearing in their final examination of Intermediate/ 10+2 can also apply.

1 Semester

• Fundamentals of Management (Compulsory)
• Managerial Accounting (Compulsory)
• Business Mathematics (Compulsory)
• Language in Context-I (Compulsory)
• Developing Contributory Skill – I (Social Sensitivity Skills, Courtesy, Etiquettes and IT) (Compulsory)
• Synergy Projects (Group Dynamics) (Compulsory)
• Mahabharatha and Modern Management (Elective)
• Institutions and Informal Economy (Elective)
• Global Ethics for Contemporary Societies (Elective)

2 Semester

• Organizational Behaviour (Compulsory)
• Business Statistics (Compulsory)
• Macroeconomics (Compulsory)
• Social Responsibility Project (Compulsory)
• Corporate Accounting (Compulsory)
• Language in Context-II (Compulsory)
• Developing Contributory Skill – II (Writing and Analysis for Communication Skill and IT) (Compulsory)
• Consumption And Culture in India (Elective)
• Global Corporate Leadership and Culture (Elective)
• Designing Policies for Sustainable Development (Elective)

3 Semester

• Cost and Management Accounting (Compulsory)
• Entrepreneurship Development (Compulsory)
• Research Methodology (Compulsory)
• Information Systems and E-Business (Compulsory)
• Developing Contributory Skill – III (Compulsory)
• Immersion Project (Compulsory)
• Social Entrepreneurship (Elective)
• Infrastructure Management (Elective)
• Financial Technological Services (Elective)

4 Semester

• Financial Management – I (Compulsory)
• Human Resource Management – I (Compulsory)
• Marketing Management – I (Compulsory)
• Business Analytics – I (Compulsory)
• Leadership Project (Compulsory)
• Productions and Operations Management (Compulsory)
• Indian Financial System (Elective)
• Social Media Analytics (Elective)
• Knowledge Management (Elective)
• Basic Statistical Tools (Elective)

5 Semester

• Strategic Management – I (Compulsory)
• Taxation Laws (Compulsory)
• Financial Management – II (Compulsory)
• Human Resource Management – II (Compulsory)
• Marketing Management – II (Compulsory)
• Business Analytics – II (Compulsory)
• Banking System (Elective)
• Digital marketing (Elective)
• H.R. Audit (Elective)
• Advance Statistical Tools (Elective)

6 Semester

• Strategic Management – II (Compulsory)
• Persona – I (Compulsory)
• Blue Book Industry Project (Compulsory)
• Organizational Development and Change Management (Specialization Elective)
• Leadership (Specialization Elective)
• Global Human Resource Management (Specialization Elective)
• Human Resource Development (Specialization Elective)
• HR Analytics (Elective)
• Emotional Intelligence & Managerial Counseling (Elective)
• Managerial Industrial Relationship and Law (Elective)

7 Semester

• Corporate Governance (Compulsory)
• Comprehensive Project (Compulsory)
• Persona – II (Compulsory)
• Performance Management System (Specialization Elective)
• Strategic Human Resource Management (Specialization Elective)
• Talent Acquisition and Retention (Specialization Elective)
• People Analytics (Elective)
• Strategic Negotiations (Elective)
• Integrated Management Systems (Elective)

8 Semester

• Design Thinking (Compulsory)
• Green Book Live Project (Compulsory)
• Futuristic Marketing / Finance / HR (Compulsory)

Internship:

At the end of the first year, a summer vacation is dedicated to an industry internship, a common practice in many management programs for gaining practical experience. This suggests a structured program with a balance of academic learning and practical exposure through internships.

Summer Internship:

• Purpose of the Internship: The internship offers students a valuable chance to gain practical work experience in their chosen area of focus, aligning with the program’s emphasis on practical, industry-oriented learning.
• Duration and Timing: The summer internship spans 8-10 weeks, taking place during the summer break at the end of the first semester. This timing enables students to apply their acquired knowledge and skills to real-world work situations.
• Industry Exposure: Placing students in top organizations across diverse industries ensures exposure to varied working environments. This exposure is crucial for students to comprehend industry dynamics, challenges, and best practices.
• Mandatory Completion: Emphasizing the importance of hands-on experience, no student is admitted to the second year of the program without completing the summer internship. This underscores the program’s belief that practical exposure is integral to the overall learning journey.